Approaching a potential partner can be tricky business. Many attempts fail the first hurdle or worse drive the potential partner into the hands of a competitor.
So getting the first approach right is vital. Using Strategy3 to make the first approach improves the chance of success by:
• Being able to make an impartial initial case to open a dialogue
• Drawing on models of partnership or joint venture that reduce the anxiety of the potential partner
• Researching then targeting organisations that have a strong business model but may be open to new ways of developing their business
• Being able to receive honest and direct feedback about the preferred model of engagement
• Being able to give both parties an independent assessment of the prima facie case for closer ties
• Confidentiality for one or both parties as required
This is a time effective first step to exploring joint bid strategies and partnerships.